Tech and Auto

Green automotive trends continue to gain momentum

As the international automotive trend towards greener cars gathers pace one of the most important manufacturing sectors in the world is experiencing disruption and rapid evolution. Renewable energy powered vehicles, hybrids and driverless cars are already changing the way we drive and will continue to revolutionise the way we drive in the future. Internationally in forward-thinking markets such as Australia, Canada, Germany, Japan, Scandinavia and the U.S. interest in greener automotive options is unquestionably on the up. Lower fuel consumption...

Are Fake Followers Killing Influencer Marketing Before It Reaches Its Potential?

Some online stars who lend their name, and Instagram and other accounts, to products and services, are giving so-called influencer marketing a very bad name. Just as we have fake news, now we also have fake followers, and they're a whole lot easier to generate. Services peddling online zombie audiences will sell you 5,000 "quality followers" for just $39.99. And not only that: you can also purchase likes for your Instagram posts — starting at $2.97 all the way up...

Fleet Telematics – The Nuts And Bolts

Vehicle fleets play a critical role on a daily basis for many different companies. If a particular vehicle isn’t available when a member of that company needs it, they can’t do their job. Along with the impact it has on the running of a company, operating a fleet also involves significant cost too. Given the importance and cost often involved, easier ways to manage said fleet are usually sought with the help of a fleet manager and of course, fleet...

How Apple Reinvented Customer Service

Regardless of the nature of your ecommerce enterprise, customer service will be a key ingredient in your success. Remarkably though, online stores are at something of a disadvantage in this regard because face-to-face human interaction is not possible. Your customer service team must become adept at helping people remotely, while leaving them feeling they’ve experienced a personal encounter. Apple Computer is among the best in the business when it comes to this. Here’s how Apple reinvented customer service. The Power...

What is the best way to learn SEO?

Learning SEO (Search Engine Optimisation) can be a confusing task: there is no one way to do it. Due to the fast-paced nature of technology, the ins and outs of optimizing your content might also change over time. For this reason, it is important to maintain an open-minded and diverse attitude when learning about SEO. It’s critical to be flexible and understand that SEO will continue to evolve. In other words, if you get stuck in a single formula, your...

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