It’s been a long time coming, but an airline may have finally cracked the low-cost transatlantic flight market. The trick to their success; the half way house that is Iceland.
Iceland’s only low-cost airline, WOW air, has today launched flights from London Gatwick to Boston and Washington DC via Reykjavik with fares from as little as £99 one way including taxes. The routes will be operational from April 2015 and will be the cheapest connection between Europe and North America. Flights to Boston Logan will commence on 27 March 2015 followed by Baltimore Washington International commencing on 4 June 2015.
Skúli Mogensen, CEO of WOW air, said: “This is just the beginning of our plans to transform low-cost transatlantic flights. Not only are we providing flights to the USA for less than a standard London to Edinburgh train ticket², we’re opening the market to a whole new market of travellers who might previously not have been able to afford transatlantic travel.
“The low-cost airline market is scrambling to offer cheap flights to North America and I’m happy that we‘ll be amongst the first to do so and at a price point that will no doubt cause our rivals to re-evaluate their plans.”
WOW air’s existing Airbus A320 family aircraft will carry passengers from London Gatwick to Reykjavik on the first leg of the journey. The flights from Reykjavik to the USA will be operated using Airbus A321 Extended Range aircraft.
For more information on flights to Iceland and the USA please visit www.wowair.co.uk.