Technology

Regardless of the nature of your ecommerce enterprise, customer service will be a key ingredient in your success. Remarkably though, online stores are at something of a disadvantage in this regard because face-to-face human interaction is not possible. Your customer service team must become adept at helping people remotely, while leaving them feeling they’ve experienced a personal encounter. Apple Computer is among the best in the business when it comes to this. Here’s how Apple reinvented customer service. The Power...

Learning SEO (Search Engine Optimisation) can be a confusing task: there is no one way to do it. Due to the fast-paced nature of technology, the ins and outs of optimizing your content might also change over time. For this reason, it is important to maintain an open-minded and diverse attitude when learning about SEO. It’s critical to be flexible and understand that SEO will continue to evolve. In other words, if you get stuck in a single formula, your...

Starting a business is not a child’s play! It takes a lot of effort, patience and courage to build your brand. It is important to focus on the details and seek inspiration from others. Here are top 5 brand building tips that every new entrepreneur must follow by heart: 1- Produce Value and Create Your Own Unique Identity A brand is build by word of mouth marketing and people will say positive about your brand only if you are able...