Technology

Over the past decade, we’ve seen a significant improvement to laser engraving and marking technologies. In fact, the laser engraver has become a mainstay in numerous assembly lines across the globe. In this article, I want to delve into some of the reasons why the manufacturing industry has embraced the laser. So, let’s begin: Driven by regulation The rise of laser technology in different manufacturing industries is in large part the result of stricter regulatory requirements.   For example, in...

SEO, otherwise known as search engine optimisation is a form of marketing that focuses on obtaining organic search traffic. Organic search traffic, by definition, is the traffic to a website, which is generated via search engines such as Google. Unlike paid ads, organic results are natural results, which means they are not directly paid for. Paid adverts on search engines such as Google will instantly remove themselves after you stop paying. In addition to this, paid adverts have a lower...

This year, over 600,000 new companies are expected to start operations in 2018. With so much competition out there, entrepreneurs work hard to create new and innovative products. However, they often forget to think about the brand and how they are going to market those products. This might be the reason why most UK startups fail within their first year. In order to avoid becoming another statistic, you should prioritize your branding just as highly as product development. Fortunately, you...

People tend to have preconceived opinions about meetings. While some of this may be true, a lot of it is due to the fact that meetings are not conducted efficiently. According to research by Sauder School of Business, seating arrangements can have a major impact on the way people think. Old school meetings, with their large sober toned rooms, rectangular tables and formal “boardroom” style seating are now slowly making way for a different kind of room, one that fosters...

London is Europe’s finance and business hub and it remains one of the important cities worldwide for innovation. This is why Fernando, the CEO of ClickDo Ltd, decided to build his digital marketing agency here. After graduating from university in Worcester he knew that he wanted to do his own thing and come to London. But how? He delved into books about business and technology and found an article in Forbes magazine that gave him the light-bulb moment: “Search Engine...

The fundamental security measures are lacking in corporate organizations that is making the companies vulnerable to cyber attacks. As per the Global State of Information Security Survey 2018, cyber threats to the integrity of data are a rising concern with damages to the critical infrastructure impacting the overall health of the organization. Many organizations still fail to understand the vulnerability of cyber attacks that are based on the below nine external threat vectors:   It is highly essential for every...

Technology has come on in leaps and bounds in recent years, and this is excellent news for businesses. Innovation and improved technology means that businesses can become more efficient than ever before, allowing them to keep up with the ever-increasing competition. One of the most recent major technological advancements that organisations have been using to their advantage is virtual reality (VR). VR allows the user to see an alternative reality to what they are experiencing in real-life. Whilst this technology...

In today's global marketplace, no company can afford to risk being overtaken by the competition due to inefficiency. In a world where the Internet has made it possible for even the smallest of businesses to compete with some of the world's best-known brands, the fight for customers is fiercer than ever. To succeed, small businesses need to identify every available opportunity to decrease costs and increase inefficiency. One of the ways that a small business can streamline their operations and...

It’s not uncommon for entrepreneurs to make mistakes. Even the best of today’s business owners have made costly mistakes in the past, and can refer back to those mistake to help prevent a similar fate in the future. In the world of startups, mistakes are inevitable. Pivoting and reevaluating are just normal parts of the entrepreneurial initiation process: what matters is how you fix your mistakes and continue to grow. Money does little to protect a bad business model from...