Tech and Auto

How to build a company’s visual identity

How can I create a visual identity for my company? Visual impressions and visual cues are very important for all people who can see. Visual things like the way somebody is dressed, the way a house is decorated or the color and shape of objects are of enormous significance. Moreover, the first visual impression is the most important one and makes us decide whether we like an object, a person or a particular place. Therefore, you should not neglect the...

5 Digital Marketing Trends That Will Disrupt the Business World

Digital data and its collection are greatly changing the face of business. Before the invention of digital marketing both advertisers and companies had to cast a much wider net when trying to reach out to customers. Modern digital marketing is far more precise allowing a company to easily create a profile of their desired customer that can be highly specific and focused. Successful digital marketing has allowed new companies to build large followings and loyal customers seemingly within weeks. This...

Trip Log: Business Mileage Calculation Tool for Tax Deduction

For decades, the only way to keep records of business mileage was by hand. Employees had to use notebooks to write down the details about every single trip and hand them over to the field managers for record keeping. It may not seem like a difficult task at first, but it turns into a massive challenge when all drivers have to write down each and every one of their trips during their shifts. Thanks to modern technology, businesses have a...

5 Most Critical Components of Video Marketing

Video marketing is one of the most overlooked aspects of your business strategy. Videos are ruling the web whether its advertising or social media. You can’t think of succeeding online if your marketing teams are not leveraging the power of videos in your branding strategy. Let’s discuss the most critical components of your video marketing strategy and how to use them for your brand’s success. 1- Determine The KPIs KPIs stands for Key Performance Indicators meaning these indicators determine the...

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