Gaming

The UK iGaming Industry Projections for 2024

The UK has one of the oldest and biggest gambling markets in the world. In fact, it ranked 6th worldwide by gross gambling win, with a total of $19 billion. 

Global Availability

As London is one of the financial capitals of the world, its status enhances a variety of legal and financial advancements, pushing the entire country forward. In the gambling and betting context, it means that the legal regulations are fairly liberal, although the industry is well-regulated, setting a foundation for an abundance of online and offline gaming options.

Part of the country’s regulations involve giving players the option to self-exclude if they want to take a break from gambling, with initiatives like GamStop able to help with this. However, the liberal regulations as mentioned above mean players are also free to visit international casino sites without restrictions should they so wish. For example, the sites on this guide for UK players are based in places like Malta or Curacao and don’t have to comply with the UK’s self-exclusion criteria, meaning players who have excluded, or otherwise want to benefit from these sites’ better variety of games and bigger promotions, can do so. 

Further Revenue Growth

The projection is that the online casinos UK market volume will reach £5.1 billion in 2024, out of the total expected revenue of £10.9 billion.

This prediction is based on the surge in the number of mobile bettors, especially in the use of online slot machines. It’s not specific only to the UK, but it’s a worldwide trend. The incredible rise of powerful gadgets has simplified iGaming for players on a global scale.

Websites and online casinos, on the other hand, compete fervently to win over new customers by offering generous deposits, free trials, and personalized experiences. Since the UK gambling market is part of a generally advanced economic system, compared to some other parts of the world, the number of player-enticing options is on the constant rise.

Tech Advancements

The UK local gambling domain – and iGaming in general – wouldn’t grow so intensely if there weren’t so many technological advancements that keep the dice rolling.

The design and user-centric nature of mobile iGaming apps attracts millions of people to gamble online. The integration options are continuously expanding, making the entire experience more secure and frictionless with every new update. For instance, you can link your bank card to an online casino account and transfer money safely via encrypted communication channels. The same can be done from digital wallets, such as PayPal or Apple Pay.

Conversely, you can remain anonymous and still enjoy all the tech and security benefits of iGaming. There are game providers for every preference and every wallet.

Cutting-edge AI tools will improve the personalization aspect of gambling apps, providing players with swift analyses of their previous games, reviewing the odds, and making suggestions for further wagers.

We can expect a more significant penetration of AR and VR tools into the world of iGaming in 2024, as well. Such solutions will let players completely immerse themselves into the gambling experience. Logically, updated legislation brought by the UK legal authorities will follow, to ensure that all the tech trends are used for the benefit of British iGamers.

Ever-Booming Industry

It’s important to highlight that this sector kept expanding throughout 2023, even during the quarters in which the UK business market stalled. For instance, while the UK economy contracted in October 2023, the gambling industry didn’t feel the inflation and other related issues. The situation is quite the opposite with this niche: as the economy is struggling, people tend to invest more assets and time on gambling and betting.

Even though most gamblers are here just for fun, some people develop a stance that these activities will help them improve their economic status. The UK government and health professionals always work together to bring proper regulations to keep players safe. For instance, they’ve suggested reducing the maximum stake per spin on online slot machines to £2 per spin, with an extra £1 limit for people under the age of 25. These are also the specifics of the UK gambling market – letting people play while taking care of their wellbeing.  

Ben Williams

Ben is a freelance writer and journalist who is a regular contributor on multiple national news websites and blogs.

Published by