The bank’s TV advertising campaign aimed at teaching digital “life skills” to help people get jobs, has drastically backfired.
Thousands of young people were taught to pin a tweet, and most of them used it to call Barclays a bunch of cheating scumbags, at the top of their news feed.
Steven Holmes, 18 said: “after the tutorial I went straight home and pinned a Tweet that said, “you thieving, robbing, shameless #Barclays”. They said the # might make it trend, like we didn’t know this already”.
Sarah Haines 19, said: “why would I want to attract an employer who had been fined £500m since 2009. If it isn’t Libor, it’s Forex or simply not asking their “elephant” clients, where they got their money from. It’s ironic, as it was like the Spanish inquisition when I tried to deposit £350 from my mum, in notes, in a local branch last week”.
James Arch, 21 said: “the Life Skills tagline reads “inspiring young people to get the skills they need for a better future.” The only skill, for a better future, I need is the ability to close down these blood-sucking institutions.