Politics

Amazon removes listing for shoes described as “n***** brown” after complaint from David Lammy

David Lammy has called on Amazon to review how it monitors descriptions after the e-commerce firm was made to remove a listing for a pair of shoes described as “n***** brown”.

The Labour MP for Tottenham said he had come across the description after attempting to buy a pair of shoes from the site.

“Just buying brown brogues tonight leads to this racist micro aggression”, he wrote “Is it 2020 or 1720? Please ⁦⁦Amazon take it down.”

The firm has since removed the item, sold by a company based in Sichuan, China, from its listings.

But it’s not the first time products sold from China have been flagged for containing similar language.

In 2007 Canada’s Toronto Star reported that a seven-year-old had spotted the phrase on the label of a sofa that had been delivered to her parents’ home after being delivered from a local furniture store.

The item’s manufacturer, a firm in Guangzhou, laid the blame on a bug in translation software, while stating it had intended for the text to say “dark brown”.

In 2017 another Chinese third-party seller used the same phrase to refer to the name of a wig-base cap sold on Walmart, forcing the US firm to issue an apology.

An Amazon spokesperson said: “All sellers must follow our selling guidelines and those who do not will be subject to action including potential removal of their account. The product in question is no longer available.”

Related: Government tells firms to stockpile medicines for end of Brexit transition

Jack Peat

Jack is a business and economics journalist and the founder of The London Economic (TLE). He has contributed articles to VICE, Huffington Post and Independent and is a published author. Jack read History at the University of Wales, Bangor and has a Masters in Journalism from the University of Newcastle-upon-Tyne.

Published by
Tags: Amazon