GB News went live on Sunday and by today a number of major advertisers had already pulled out. It has also been mockingly called GBeebies.
Ikea, cider firm Kopparberg and Octopus Energy have withdrawn their adverts on the network following its launch on Sunday.
GB News, positioned as a rival to the news and current affairs offerings of the likes of BBC and Sky, is fronted by veteran broadcaster Andrew Neil.
He said the channel would not be “another echo chamber for the metropolitan mindset that already dominates so much of the media”.
However, GB News has faced accusations it will be broadcasting US-style partisan news shows in the UK and campaign group Stop Funding Hate challenged advertisers on social media.
Swedish furniture giant Ikea said it had “not knowingly” advertised on GB News.
Ikea tweeted this in response
But it has been the pranks that have had a lot of people laughing.
Former Apprentice contestant Michelle Dewberry took this opinion from a most interestingly named viewer.
Mike Hunt is the oldest trick in the book, even Bart Simpson wouldn’t have bothered with it when he called Moe’s tavern.
But this wasn’t the only prank…
Someone even had a few more ideas, if anyone fancied having a go.
As ever there were some great reactions on social.
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Someone made a good point though…
But how long will the channel last?
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