New polling published on Tuesday reveals Labour is the most trusted political party in the Red Wall as calls for a general election mount.
It comes as a BMG survey for the i newspaper found a number of high-profile Tories, including five cabinet ministers, could lose their seats at the next general election.
Giving the party a 15-point lead over the Tories, the survey put Labour on 44%, the Conservatives on 29% and the Lib Dems on 10%.
This latest poll, commissioned by global market research company, Redfield and Wilton Strategies, reveals the party is more frequently trusted than the Tories on every policy issue listed.
In areas such as tackling poverty, supporting the NHS, the management of housing and representing the interests of the North, the party holds leads of more than 20 points over the Tories.
In a sign of declining confidence in the ruling party, Labour is viewed as more trustworthy when it comes to managing the economy by 36% to 22% and immigration by 32% to 24%.
Polling forty Red Wall seats, the research found 58% of voters feel the government has not addressed the cost of living crisis with the right measures.
The Red Wall refers to a group of 42 seats identified by James Kanagasooriam where the Tories have historically underperformed, until the 2019 General Election where a number of these Labour heartlands fell to Boris Johnson.
Just last week, a YouGov poll revealed Labour is ahead when it comes handling areas such as immigration, crime and tax – issues the Conservatives have usually dominated.
It found 22% of voters said Labour would better handle immigration and asylum compared to just 16% for the Conservatives and 4% for the Liberal Democrats.
The results follow Labour’s recent shadow cabinet reshuffle which saw the promotion of a number of ‘Blairites’ to top roles.
Sir Keir Starmer said his shadow cabinet reshuffle meant the party has the “strongest possible players on the pitch” ahead of an election some speculate could be held as early as May next year.
The Labour leader made significant changes to his top team as Parliament returned from the summer recess, promoting a number of figures with prior experience of government under former prime minister Tony Blair.
Related: Public don’t trust Tories in key policy areas polling shows