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‘Inspired by the Wild’ project transforms London street into urban jungle

Data shows 87 per cent of Brits wish they had more green space in their local area.

Jack Peat by Jack Peat
2023-09-22 14:33
in News
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A street in Dalston known to its residents as ‘the worst street in London’ has undergone a nature-fuelled rejuvenation in a bid to bring a slice of the countryside to the backstreets of the Big Smoke.

The new project, led by Royal Horticultural Society award-winning landscape designer Tom Massey, took place on Miller’s Terrace in the East End, where for almost a decade, the street’s residents have been campaigning for funding to breathe new life into the road and return a sense of pride to the local community.

A timely intervention from Chase Distillery and Tom has transformed this forgotten road into a green haven for residents and sees the street packed with over 350 resilient plants and trees that’ll stand the test of time, offering a vibrant and relaxing garden space for the 100+ residents that live there.

The launch comes as data shows 87 per cent of Brits wish they had more green space in their local area, and one-third feel detached from nature living in a city.

A quarter of Brits also say they spend more time than they’d like indoors due to a lack of local green spaces.

Chase gin and vodka was born in the Herefordshire countryside, and its range of flavours are inspired by the surrounding area.

In a nod to this, the Miller’s Terrace rejuvenation also sees a selection of botanical foraging plants dotted throughout the street, allowing residents to make the most of the newfound greenery surrounding them, bringing a slice of the countryside to their city.

Amadeo Martini, a resident on Miller’s Terrace said, “We’re a close-knit community, and for the past eight years, we’ve been desperately trying to repair our run-down street and bring a sense of pride back to our road.

“Sadly, we’ve been unable to secure the resources needed to fix the street but Chase, Tom and TINIE have turned things around. We’re a green-fingered bunch and now we can realise our dream of having a street we can all be proud of and enjoy for years to come.”

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