Cadbury has stoked outrage among the so-called ‘Gammon’ brigade after it was revealed their new Easter 2021 ad features a gay couple kissing over their iconic egg.
Released to celebrate ‘five delicious decades’ of the Creme Egg, the ad documents the many ways the chocolate treat can be eaten, from using it in baking to the debate between licking or biting.
It also features real-life couple Callum Sterling and Dale K Moran who lean into each other as they take a bite of either end, which has stirred up some furious responses on social media.
‘Bob For a Full Brexit’ said “no wonder kids and teens are confused during puberty” after the ad was released, with others pledging to boycott the egg in protest.
Others debated whether the marketing effort was necessary, while the phrase “I’m not homophobic but” was working hard on social.
Reaction elsewhere offered some much needed perspective. Flake, anyone?
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