Service with a smile could increase UK consumer spending by an astronomical £64.6 billion a year, new research has revealed.
On average, people spend a £142.91 each week in shops and restaurants, but they would be willing to spend an additional £19.08 every week if they were to receive more attentive service.
Despite this, just 11 per cent of Brits said they usually receive friendly service when shopping or eating out.
Nils Christy, Chief Operating Offer at Monarch, said: “We are often described as the nicer airline and we pride ourselves on this, so we wanted to see just how much the UK values this quality from other service providers.
“With the research proving that niceness could be a major boost to our economy, hopefully Brits will put it higher up on their agenda.”