Lifestyle
5 ways Publishers can make the most of RTB
As we are facing increasing amount of data going through media area, it becomes important for advertisers to understand how to use the opportunity they were lucky to get as much as possible. Traditional advertising, as any other approach, has its pros and cons. One should understand that it is quite expensive as a certain part goes for commission services for the networks. Also, inclusion of human factor shows that mistakes and miscalculations are more than just possible. RTB has...
People in 70s suffering memory loss had it restored – after brain was zapped with electric pulses
It gave them the thinking power of someone in their 50s - through just five 20 minute sessions, say scientists.
‘Achilles’ heel’ of pancreatic cancer has been identified
It is a protein that fuels the tumour - offering hope of a drug that stops it in its tracks, say scientists.
Why business cards matter, even in a digital age
Whilst much of our business activity is now conducted over the internet, as of yet, there is nothing that can quite match the benefits that come from physical, and actual, networking. It’s one of the oldest and most reliable ways to build working relationships and for all its perks, it’s something that the internet doesn’t yet offer. In a classic conference or event situation, you’re bound to meet many new faces and it would be almost impossible to make a...
Doctor says that “Easter egg culture must change” to stop childhood obesity epidemic
Dr Shaoboo Zhou has called on the government to bring in legislation to curb giant eggs
Yoga master has not had cold in almost twenty years…because he snorts cup of his own wee
Sam Cohen, 41, has used a cup to funnel wee into his nostrils every time he goes to the loo for the last 19 years, and says he has never had a cold.
Quiz: How well do you know your bones?
Brits don't know their a*se from their elbow, new research has found. A detailed study has revealed most people are clueless about the make up of our body, with one in four admitting they didn't know the thigh bone is called the femur. Even fewer, just 37 per cent, correctly identified the two bones in the lower arm as the radius and the ulna. It also emerged almost one in twenty wrongly believe the large leg bone is called the...
Popular sleep myths are increasing people’s risk of developing serious illness
The most damaging is the idea you can get by on five or fewer hours of shut-eye a night.
Why Learning Chinese Is Essential in the Global Market
China’s economy has experienced an astronomical boom over the past decade. Its contribution to the global economy is at its highest point ever. According to the last quarter reports on the Chinese economy, it has recorded its highest growth rate average in the last 30 years, and it is now the second largest economy in the world. It is safe to assume there is a growing opportunity for foreign companies to expand their business in China. But to create a...