Lifestyle

5 ways Publishers can make the most of RTB

As we are facing increasing amount of data going through media area, it becomes important for advertisers to understand how to use the opportunity they were lucky to get as much as possible. Traditional advertising, as any other approach, has its pros and cons. One should understand that it is quite expensive as a certain part goes for commission services for the networks. Also, inclusion of human factor shows that mistakes and miscalculations are more than just possible. RTB has...

Why business cards matter, even in a digital age

Whilst much of our business activity is now conducted over the internet, as of yet, there is nothing that can quite match the benefits that come from physical, and actual, networking. It’s one of the oldest and most reliable ways to build working relationships and for all its perks, it’s something that the internet doesn’t yet offer. In a classic conference or event situation, you’re bound to meet many new faces and it would be almost impossible to make a...

Quiz: How well do you know your bones?

Brits don't know their a*se from their elbow, new research has found. A detailed study has revealed most people are clueless about the make up of our body, with one in four admitting they didn't know the thigh bone is called the femur. Even fewer, just 37 per cent, correctly identified the two bones in the lower arm as the radius and the ulna. It also emerged almost one in twenty wrongly believe the large leg bone is called the...

Why Learning Chinese Is Essential in the Global Market

China’s economy has experienced an astronomical boom over the past decade. Its contribution to the global economy is at its highest point ever. According to the last quarter reports on the Chinese economy, it has recorded its highest growth rate average in the last 30 years, and it is now the second largest economy in the world. It is safe to assume there is a growing opportunity for foreign companies to expand their business in China. But to create a...

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