Business

What determines how a consumer thinks and feels? In large, a person’s purchasing behaviour is defined by various socioeconomic factors.

Here are some reasons why opening a satellite office outside the bounds of the big city can prove delightfully worthwhile

You probably already know about influencer marketing. It is one fastest growing industries online, especially on Instagram where 30% of users are more likely to purchase a product or service if they see it being promoted by an influencer. But what you don’t know is that not all of these influencers are ‘real’ people. Some of them are CGI influencers who were created online with the use of computer-generated imagery (CGI). A CGI influencer has an online persona just like...

It does not matter whether or not your business operates online; consumers are more inclined to working with companies that have an online presence.

Research reveals that UK intellectual property sector salaries are on the rise

If your business is struggling, despite all the hard work and effort you are putting into it, it’s probably time to call in some professional help.

Companies invest a lot of money in interior design and decoration, as well as in quality and functional furniture so that workers feel comfortable.

The Caribbean paradise of St. Kitts and Nevis ticks all the boxes when planning an idyllic trip abroad, but it also could provide you with the perfect destination to move to full time. As well as offering an enviable lifestyle, the dual-island nation is an ideal landscape for budding entrepreneurs. The country’s already-healthy economy is expected to grow by 3.2% GDP in 2019, and there are plenty of booming industries set to become even more important to its 56,000-strong population....

Companies enjoy many benefits when they go beyond only offering direct sales. Some of the top ones include gaining a larger market share, expanding their influence, and increasing revenue at the top-line level.