With the ever-growing popularity of everyday comfort wear, print-on-demand, or POD, T-shirts have become a sought-after alternative to boring mass-market options. Indeed, POD T-shirts offer unique personalisation advantages, allow fashionistas to express themselves and communicate their messages, and can even be used as one-of-a-kind gifts.
Naturally, print-on-demand T-shirts are the product of choice for many entrepreneurs looking to start a drop-shipping business.
The idea of starting a dropshipping business with POD T-shirts can sound quite enticing. You don’t need to carry any inventory, the start-up costs are low, and you can begin earning money within a few weeks.
But what exactly do you need to do to build a POD T-shirt business? Here are five simple steps that can help you get going:
If you want to sell POD T-shirts online, your first step should involve thorough product research.
For starters, determine what design themes or ideas you are planning to represent. Are your products going to focus on topics like politics, sports, music, movies, holidays, or something else?
The topics and themes that you choose should be based on the general knowledge, interests, and concerns of your target audience base. For instance, you may want to catch hot daily events and phenomena associated with one of the above topics and use it to create new trending designs that many people are searching for.
Next, decide what brands will be used for your base T-shirts. Some popular T-shirt brands to consider include Gildan, Bella+Canvas, Next Level, and more.
Once you narrow down your topic selection and base T-shirt brand, it’s time to finalise the design of your print-on-demand t-shirts. A great graphic design that aligns with what your audience likes or cares about is often what makes or breaks the purchase: indeed, today’s customers want a POD T-shirt that not only resonates with their values but also looks good!
Ask your graphic design team to create several alternative designs of the same item to offer more product variety and give customers more options to choose from. Make sure to not go overboard, however: when faced with too many choices, potential buyers can get stuck with “analysis paralysis,” not being able to come to the final decision. So, stick with 2 to 5 alternative designs for the same item to keep your customers interested but not too overwhelmed.
Once the designs are finalised, make sure to create attractive watermarked mockups that can be used for all products. By combining unique design ideas with beautiful mockups, you will be able to create compelling product sample images and stimulate your audience to complete the purchase.
Just like with any other business, running a successful dropshipping store requires extensive product marketing and promotion. Chances are, you are not the only person selling print-on-demand T-shirts online, so you need to make your store and your products stand out among the competition.
Some effective ways to market print-on-demand T-shirts include:
As soon as your marketing efforts start to pay off, you will see a flow of orders submitted through your website or an online marketplace of your choice. When an order is placed, you must arrange for the product to be shipped directly from the product supplier.
Make sure to research product suppliers early on and find a reputable partner that you can rely on. Some options to consider include:
Having open lines of communication with your customers at all times is the key to success with any dropshipping business. Whether your customers have a question about your product, would like to return their purchase, or simply want to connect, they should hear from you no later than within 24 hours.
Thus, make sure to hire knowledgeable employees or sales representatives who are available at all times, – or at least, install a chatbot on your site to address customer concerns immediately.
A coherent return policy is a must as well. It is inevitable that some buyers may wish to return the products, – so, you must establish a procedure to determine whether the claimed fault exists and arrange for a return and refund if it does. One point to keep in mind is that your POD supplier’s return policy must match the policy you state on your own website.
TheKingShirts
Although only established in April 2023, TheKingShirts has sold tens of thousands of t-shirts to customers and received a lot of positive feedback. Their goal is to be number one in the POD t-shirt field and serve millions of customers in the future.
Their T-shirts are very diverse and designed for customers from different backgrounds interested in various fields and topics such as music, politics, religion, sports, sciences, nature, and more.
ChristFollowerLife
As a famous t-shirt brand about faith, ChristFollowerLife focuses mainly on religious themes. Quotes and sayings often inspire their designs in the bible or images and symbols directed to fine and sacred things such as the sun, Jesus, sunflowers, doves, fishes, and crosses.
Teespring
Teespring, an American company, runs Spring, a social commerce platform empowering individuals to design and market personalised products. The company originated in Providence, Rhode Island 2011 by Walker Williams and Evan Stites-Clayton. For those looking for more specific designs or wanting to create new ones with a reputable platform to feature the items, Teespring offers a friendly and detailed interface to help creators monetise their own POD products.
TeePublic
TeePublic is one of the world’s largest marketplaces for independent creators to sell high-quality merchandise bearing original art with third-party printers held to sustainable, non-hazardous, and toxin-free production standards. For those who want to keep up or follow the trends and pop culture to make honest profits with POD items, TeePublic offers a great platform to turn those ideas into reality.
While setting up a dropshipping business with POD T-shirts does require a few steps, it is not that difficult. For once, you don’t need any significant upfront investments, storage space, or a team of experts to help you run the company. Simply choose and design your products, find a reliable supplier, and start selling through the platform of your choice! At the end of the day, all things are difficult before they are easy. Good luck!