At the end of 2016, Vodafone was hit by a £4.6 million fine after being found guilty of failing its pay as you go customers and failing to ensure its customer service staff were trained to properly handle user complaints or settle disputes. Since 2010 Vodafone has been criticised for their awful customer service. In fact, figures from Ofcom, the industry watchdog, showed that in 2016 Vodafone retained its reputation as Britain’s worst mobile phone operator for customer service for...
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