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The BRAG method and why it is so effective at work

How often has this happened to you… You’ve prepared well for an important work meeting, presentation or job interview, yet in the moment, you lose flow, your train of thought goes, and effectively, you freeze. 

Though the psychological concepts of fight or flight are well known, the responses of freeze and fawn are less so, despite them also being automatic defence triggers. 

Fawning is a familiar term for most, and when you fawn, you defer to being agreeable and helpful. Whereas when you freeze, your mind goes blank, you may experience a heightened pounding of the heart, and a pervading sense of dread. 

When we panic, stress hormones flood our frontal lobes, which are responsible for higher-level executive functions.

How to defreeze

In a recent interview, career coach Francesca O’Connor of social learning practice Good Shout, offers a four-step strategy to counter this; the BRAG method.

In moments of mental freeze, remind yourself of this easy-to-remember acronym.

Breathe

Short, shallow breaths send a message to the brain that we are in a high-stress situation. Focus on slowing down your breathing; take deep breaths and send a message to your sympathetic nervous system that you’re safe. 

This will help counter a flight or fight response. Secondly, exhaling slowly will further your ability to relax. 

Reframe

O’Connor points to the book Fear Hack by Hilary Gallo in helping clients reframe threats into something more positive. “He says that the symptoms of being scared or threatened – racing pulse, breath speeding up and shaking – are the same symptoms we get when we feel excited.” 

So tell yourself you’re excited, not nervous, which is probably true as you’re often on the precipice of an exciting work opportunity when a freeze does strike.

Alter ego

We all admire people who handle stressful situations with ease. For some, this can be a fictional superhero, and for others a respected colleague or an impressive friend. In a moment of freeze, think of how they would handle this situation and embody their actions and confidence. 

Know that particularly in job interview situations, hiring managers are more often looking for how you think, rather than what you know. So a momentary freeze, before a more-confident alter ego steps up to the plate and takes over, is perfectly fine.

Gratitude

Once caught in a freeze moment, you can buy yourself some time by expressing gratitude, O’Connor says. “For example, try saying, ‘Thanks for challenging me with that question, I hadn’t thought about it that way’ or, ‘That’s a really great question, and one that is important to me.’”

Looking for a reason to BRAG? The London Economic Job Board has hundreds of exciting opportunities across multiple industries. Consider the three hot jobs below.

Technical Business Analyst, ClearCourse, London

Embedded payments platform ClearCourse is seeking a Technical Business Analyst for its busy London team. The ideal candidate will have three to five years’ of technical business analyst experience in a software development environment for an API-based product, and technical knowledge of a microservice architected platform. The role will involve creating EPICs and stories that describe functional requirements of new products and features, supporting teams with requirements analysis, and working with business stakeholders to document processes and impacts by product dev. Find out more here.

Manager, Group Index Tax, Liberty Global, London

West-London based Liberty Global is advertising for a Group Index Tax Manager to manage the indirect tax position of the group, including UK and NL corporate entities. Supporting M&A group projects with tax advice and specific strategies is central and will support high-growth businesses in the portfolio with indirect tax aspects of their operations. A professional finance qualification is a must, as is specific knowledge of UK indirect taxes, knowledge of EU indirect taxes is desirable too, and strong VAT experience in multiple industries. Want to find out more? Visit The London Economic Job Board

Product Manager – Equity Derivatives Analytics, Bloomberg, London

Bloomberg in London is seeking a talented Product Manager for Equity Derivatives Analytics, who will take responsibility for its Futures and Options data, analytics, functionality and workflow in the Bloomberg Terminal globally. Working in a team which sets the vision, strategy and execution of the business, this cross-functional role involves collaboration with a number of teams, as well as senior management. Ideally candidates will have seven-plus years’ experience in the equity derivatives space at an investment bank or hedge fund, demonstrated understanding of how institutional investors utilise equity futures and options, and the business acumen required for a global business plan. Apply for this role today.

Visit The London Economic Job Board today and find your next career move

Amanda Kavanagh

Amanda Kavanagh is a Dublin-based journalist and content writer with over a decade of experience writing and editing across digital, print and social.

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