Saltaire Brewery, an independent brewery in Shipley, West Yorkshire, has refreshed its branding and launched a new product line. Having crafted internationally award-winning beers since 2006, the brewery is now striving to bridge the gap between cask and craft ales with its commitment to high quality beer – producing over 56,000 litres of beer each week.
As part of an ambitious five-year growth plan and ongoing investment programme led by Managing Director, Ewen Gordon, Saltaire Brewery released a series of four new 330ml bottle and keg beers last year, in addition to re-branding.
On Saltaire’s new chapter, Managing Director Ewen Gordon said: “The beer industry has changed so much in the last 12 years and we’re not one to rest on our laurels. It’s important to stand out in this incredibly crowded market and to do so we must tell the story of who we are: fun, considered and proud of our heritage.”
Saltaire Brewery sales and distribution director, Nick Helliwell, added: “Adventurous, craft-led products continue to make significant impact in the market, so it’s vital for us to keep developing our beers and business, while remaining authentic. We’re proud of the products and styles that have helped us build the brewery over the last 12 years but this development will ensure we are fit for the future too. With all major retailers increasing their SKUs across the whole category, we want all our lines to stand out on the shelves as well as continuing to grab attention on bars all over the UK and beyond.”
From the new range of beers, ‘Velocity’ is Saltaire’s session IPA. On pour, the beer has a hazy golden complexion, crowned with a foaming white head. On the nose, subtle citrus aromas of grapefruit and lemon rind are joined by some melon, pale grains, bread and sherbet notes, followed by a hint of spearmint and resinous pine. Citrus savours continue on the palate of this smooth, easy drinking beer, teamed with a light malt backbone which prevails, preventing the beer from becoming a bold, hop-forward IPA synonymous with the likes Brewdog or Manchester-based Carbon Smith. Instead, it’s light bodied with lively carbonation and a refreshing dry, malty finish with a whisper of zippy lemon. While ‘Velocity’ isn’t particularly revolutionary, it’s a fair, highly quaffable session ale.
Further information on Saltaire Brewery can be found here.
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