This week is National Breakfast Week with people around the UK being encouraged to Shake Up Their Wake Up with new and exciting foods that set you up for the day.
Breakfast Week, managed by HGCA and run on behalf of arable farmers who grow crops such as wheat, barley, oats and oilseed rape, is an innovative campaign looking to raise awareness of the benefits of eating a healthy breakfast and demonstrate the wealth of wonderful breakfast produce available around the country.
But you don’t have to look far and wide for breakfast inspirations. London is the gastronomic capital of the country with a plethora of cultural influences shaping the way we eat breakfast.
To demonstrate the sorts of foods we Londoners like to eat in the morning a new interactive illustrated map has been commissioned based on interviews with international Londoners about their breakfast habits. There is also a downloadable recipe book linked with the map, so get exploring!