Wix have joined forces with Macklemore & Ryan Lewis for the launch of Wix Music 2.0. As part of this collaboration, the Seattle-based duo are creating a series of custom videos for Wix Music users to help mentor emerging artists and provide valuable guidance on how to succeed as an independent artist.
Freeing musicians from the expensive and time-consuming task of piecing together the tools they need, Wix Music is a complete, commission-free platform, empowering artists to independently introduce, share, sell and distribute their music directly from their Wix websites.
“Wix Music allows musicians to grow their business while staying true to the art they create,” said Macklemore. “What made their platform so dope to me was seeing an artist in control. The internet is crucial for today’s artists and Wix Music is a great tool to let them leverage it to the fullest degree. You can create your own website, sell your music, engage your fans, sell merchandise and all from one location while staying true to yourself.”
As part of the Wix Music launch, Wix will also be launching the #OpeningAct campaign – a large-scale initiative on YouTube promoting Wix musicians on the world’s biggest stage. Over the course of one week, Wix will generate more than 100 million views for users’ music videos showcasing them as the pre-roll to the music videos of the world’s top musicians, effectively turning them to the online #OpeningAct for today’s biggest stars.
