Only one in eight British workplaces now enforce a smart dress code, it has emerged.
Research revealed the trend set by Steve Jobs and Richard Branson in staff, managers and directors ditching shirts and ties in favour of more comfortable day-to-day attire is still growing.
According to the study half of workers now follow a casual or smart casual dress code at work, allowing for jeans and other dress-down styles.
It also emerged one in five consider the rules at their place of work to be ‘mostly smart’, making allowance for casual touches.
Denim invasion
As a result three quarters believe workplace attire has become more casual across the board in the last decade.
It also emerged 12 per cent of those surveyed said management insist on a smart dress code, and 16 per cent said they are required to wear a specific uniform.
The findings were uncovered as part of a larger study into the prominence of denim in UK wardrobes, both at home and in the workplace.
A spokesperson for global fashion search platform Lyst said: “As work hours have increased and the ‘always on’ culture has come to prominence thanks to developments in tech and connectivity, the lines between our work lives and our home lives have blurred.
“This meeting of worlds is reflected in our expected work dress codes.
“Work is no longer siloed off from the rest of our lives, and therefore it is right that the rules around dress codes in the workplace have become more relaxed.
“Jeans are synonymous with style, practicality and comfort, and have successfully bridged this gap between casual wear and workwear.”
Live in denim
It also emerged 75 per cent of the 2,000 adults surveyed believe their jeans are a key component of their style, with the average Brit owning five pairs – three of which they regularly wear.
And one in seven live in their denim every day.
Such a popular item of clothing requires regular washing, with the average ‘favourite’ pair of jeans seeing the wash 20 times a year, or once every 18 days.
But one in 10 adults admit their go-to jeans will only see the wash once a year.
What makes the perfect pair of jeans?
Despite their position as an indispensable item of clothing, only half of those surveyed believe they have ever owned a pair of jeans which was ‘perfect’ for them with regards to fit, style and wash.
The ‘perfect’ jeans have a straight leg, a light wash finish, and cost £41, according to denim-clad Brits.
The most popular fit for jeans among Brits is the straight leg look, with over a third opting for the classic style.
Three in 10 prefer a slim leg profile in their jeans, and 23 per cent take the silhouette even closer with skinny-fit jeans.
Other popular fits include the bootcut look, which resonated with one in four Brits, and high-rise jeans, which were the preferred style for one in 10 shoppers.
Read ‘The Denim Report’ here: www.lyst.co.uk/denim-report