PR v Marketing at the 2014 World Cup

By Stuart Buchanan, Junior Broadcast Executive at 4mediarelations For the football mad amongst us, Friday 27th June 2014 was a day where we all rubbed our eyes, took stock for the first time in two weeks and, once the haze had cleared, asked ‘Where’s the football gone?’ For football-widows and those just ...

A lack of leadership on the left

By Andy Irwin Last weekend’s anti-austerity march in central London organised by The People’s Assembly Against Austerity highlighted the anger of thousands and a lack of leadership on Britain’s disparate left wing. If you were one of the estimated 50,000 people who marched peacefully through London or simply attended the ...

Putin’s Orthodox Internationale

By Deiniol Jones Russian Prime Minister Medvedev warned recently of the advent of a new Cold War. His boss, Vladimir Putin, contradicted him. It’s a confusing situation, and the confusion is only compounded when HRH Charles Prince of Wales pops up to make a revealing comment, comparing Vladimir Putin to ...

Nurturing entrepreneurial spirit in your children

By Gemma Johnson, CEO, MyFamilyClub.co.uk Ah, the famous ‘entrepreneurial spirit’. For me, it’s one of the most exciting spirits an individual can possess. But what is it, exactly? It’s hard to describe, but you know it when you see it. People with entrepreneurial spirit tend to have irrepressible ambition and desire ...

6 Ethical Tips For Your Business

By Daniel Le Grange It can really make a difference when your business establishes meaningful relationships and makes ethical decisions. Whatever decisions your business makes will strongly affect it’s standing, whether it be in a negative or positive light.  Nobody wants to be associated with a company that acts unethically. ...

Can Andy Murray win Wimbledon again?

By Dave De Winter - Sports Writer Wimbledon – the two weeks of the year where it’s OK to be publicly middle-class; where quaffing copious amounts of Pimms and dressing in a polo shirt and chinos isn’t solely for the purposes of an ironic round of pub golf. With all ...

Drawing Conclusions from Ofcom

By Stuart Buchanan, Junior Broadcast Executive at 4mediarelations Today (Wednesday 25th July 2014) Ofcom released the findings of their ‘News consumption in the UK report’, which highlights some key issues on the changing face of news access across Great Britain. Most importantly, across all age groups, ‘Internet/Apps’ have stretched just ahead ...

Carney’s Choice

By Simon Bartram Setting interest rates is no easy task. It would be wishful thinking to imagine that every economic effect of every economic action can be perfectly predicted. We're dealing with a multitude of different people with different circumstances, personalities and ambitions – evidently not a subject matter that ...

Should Big Business Have A Place In Pharmaceuticals?

By Toby James Last month, American pharmaceuticals giant Pfizer had their ‘final offer’ for their proposed takeover of the British company AstraZeneca rejected. This offered shareholders £24.76 and 1.747 shares for each share they owned, valuing each share at £55 and the company as a whole at £69 billion, yet was ...

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